5 Reasons Why Every Chiropractic Office Needs Chiropractic Brochures
1. The Most Important Question That Every Prospective Patient Needs Answering!
One of the main reasons chiropractic brochures are so valuable is because they answer that very basic chiropractic marketing question that prospective patients need the answer to – “How can chiropractic help ME?” Whiplash, Neck Pain, Low Back Pain, Headaches, Sciatica, Osteoarthritis, Disc Herniations, Athletic Performance, Asthma, Colic…. These brochures allow you to clearly and concisely answer how chiropractic helps specifically with these concerns. Chiropractic Marketing 101 – Identify a problem people need solved and provide a solution! One of the best ways to grab someone’s attention is to provide a solution to a problem that affects them personally. “Low Back Pain – We Can Help” – that is a brochure that is highly likely to capture the attention of anyone suffering from Low Back Pain. If you don’t have a set of brochures that quickly and simply explain how your office helps with specific issues commonly experienced by people in your community – you are missing a golden opportunity! Literature that explains specifically how you can help people in your community with a variety of common health concerns is gold. Obviously chiropractic care helps patients with a lot more than just “PAIN”. However, that does not change the fact that “Pain” is the most common reason for a patient to initially seek care.
2. Referrals – Referrals – Referrals – Chiropractic Brochures are a Great Resource to help with your Chiropractic Marketing!
Your existing patients are your clinics most valuable resource – the better they understand just what it is that you do and how you can help others the more they become a source of referrals. Most patients will pick up brochures and peruse their content and many –with minor encouragement – will share these brochures with others. Our chiropractic brochures all say on the front cover “Thank you for sharing our brochures with others” to encourage patients to share them and stimulate referrals. A sign by the brochure holder saying – “Referrals are our main source of success – please share these with others who need our care” is also a good idea. Also, having your front office staff mention to any patient perusing the brochures to “Please feel free to take any of those and hand them out to anyone you know who may need our care” is a wise strategy to encourage referrals. Handing chiropractic brochures out to your patients on their initial visit and encouraging them to share them with others just makes sense from a marketing perspective. You should take advantage of every opportunity to spread basic information about the ways you can help people in your community. Getting them in the hands of your main source of referrals – your existing patients – is a simple, effective and affordable way to grow your patient base.
3. Re-enforce the Importance of Care while they wait.
You patients are only in your office a limited number of minutes per week – this is the only opportunity you have to re-enforce the importance of what you are doing. Failing to make education material available is a lost opportunity. It only makes sense to have simple resources available in your waiting area that will allow patients to increase their understanding and awareness of what you do and how you can help others.
4. Perfect for Health Fair or Community Event.
The more people know and understand what you do, the more likely they are to seek your care. Research shows that consumers are 131% more likely to buy after reading a piece of educational content. Chiropractic marketing brochures are an easy and effective way to provide basic information about chiropractic, to people in need of your care. They make it easy to quickly provide valuable information that re-enforces a positive chiropractic message. People have many preconceptions about chiropractic and so having literature available that can quickly explain what you do and how you can help provides assurance that chiropractic is the right choice for them. It is also valuable to have something for prospective patients to take away after they interact with you that contains your office and contact information.
5. Multi-faceted approach
It is difficult to know what message is going to really sink in with a specific patient. Some are convinced by emotional messages, others appreciate more data driven, logical reasoning, and others need some kind of a personal connection to be convinced. That is why providing a variety of literature and messaging is wise when educating patients about the importance of chiropractic care. There is no perfect message or perfect way to explain your message to all patients – it is not one size fits all. When it comes to educating your patients – a variety of mediums, a variety of explanations, as often as possible serves to slowly and consistently bring patients to a greater understanding of what chiropractic has to offer. The rule of 7 suggests the average person needs to hear a message 7 times before it sinks in or before they take action. Obviously that is a generalization, but the basic premise remains – don’t expect that if you tell a patient something once that they will remember it. Your message must be re-enforced many times and ideally in many different ways, for it to really sink in. Chiropractic brochures serve as one medium to help educate your patients and help spread the word about your care, your office, and the services you offer. They are a low cost tool that helps present your message quickly and efficiently to prospective patients. And the more tools you have to get knowledge out about the awesome service that you provide, the better. You can’t afford every chiropractic marketing tool available – but low cost marketing tools like chiropractic brochures – you can’t afford NOT TO be using.